The reason the program is effective is simple: families produce revenue by making purchases that they plan to make anyway. Groceries, clothing, toys, gifts, even gasoline can be purchased with gift cards. An organization of 150 families easily spends between one and two million dollars per year on food, clothing and other essentials. If these families use our program for these purchases, they can raise as much as $100,000 per year for their organization without spending an additional penny